One of the keys to Anthora's strategies is to change the commoditized appearance of multifamily. Pinnacle pursues a public art component of new developments to aid the market visibility of their projects.
“We’re saying to our residents: This is going to be unlike any affordable housing you’ve ever heard of, seen or been a part of in your lives.
Major sculptural installations are not often feasible for small properties or turnaround situations. If integrated into a playground, clubhouse expansion, or re-landscaping, however, they can have a powerful effect on the perception of residents and prospects.
The how is rarely as important as the why: identify the existing or potential advantages of your property and focus attention and resources to make them centerpieces of your outreach.