Beige is the color of commodity real estate. Beige carpets, white walls, it all looks the same to your prospective residents. Beige takes no position, offends no furniture. Beige is unmemorable.

Beige takes other forms, however. Beige can be found in uniteresting resident events, poorly designed fitness centers, ill-defined Craigslist ads, and throughout a site team.

Owners and managers should guard against beige. It never leads to maximum returns.