Converse is modifying the Chuck Taylor after 98 years.
Converse will unveil a new and improved version of its flagship Chuck Taylor shoes–and the principal focus will be all about comfort. The biggest upgrade will be the addition of a lightweight, bouncy foam called Lunarlon that was developed by its parent company, Nike. The Lunarlon sockliner will add cushioning and arch support, which has been traditionally lacking from the century-old shoe.
Coincidentally, the National Association of Realtors recently found that Millennials (and other age groups) prefer walkable neighborhoods.
The 2015 National Community and Transportation Preference Survey found that millennials, those aged 18–34, prefer walking as a mode of transportation by 12 percentage points over driving. Millennials are also shown to prefer living in attached housing, living within walking distance of shops and restaurants, and having a short commute, and they are the most likely age group to make use of public transportation.
As a whole, the survey found that Americans prefer walkable communities more so than they have in the past. Forty-eight percent of respondents reported that they would prefer to live in communities containing houses with small yards but within easy walking distance of the community’s amenities, as opposed to living in communities with houses that have large yards, but they have to drive to all amenities. And while 60 percent of adults surveyed live in detached, single-family homes, 25 percent of those respondents said they would rather live in an attached home and have greater walkability.