Startups increasing the ability to age in place

As an interesting play to an earlier post on aging in place, Honor and a competing company, HomeHero, are creating new delivery methods of in-home supportive care.

Customers of Honor spend $25 an hour to send the company’s CarePros to an elderly person’s home for anything from physical activity to bathing and housekeeping. Honor has built in extra tools to make the process more transparent and efficient. There’s an app for CarePros that lets them know about the customer’s conditions ahead of time.

The direct benefit to seniors and other care recipients is obvious. Indirectly, this helps property owners with a care-intensive resident base. I could easily see cooperative agreements with similar services either included in rent or via resident incentives.