Here's why Anthora discourages rent concessions:
“I do not think it is right that you offer lower rates to new renters than to those of us who have been faithful tenants. I was forced to downsize to a one-bedroom due to my proposed rent increase and later found out you rented to new tenants for exactly what I was paying.” —Pleasant Hill, Calif.
Obvious rent differentials lead to a perception that ownership is taking advantage of existing residents which leads to higher turnover. By all means increase rents, but if you have to reprice them, do so in a way that obscures the "concession".
Read all the tales for additional insight into the ways operational shortcomings leave a bad impression with residents. [Note: How did the couple with 80% RTI pass the screening process?]